About

badas® is a New Zealand founded company, launched in late 2018 as Badass Apparel and rebranded in Feb 2020 as badas®, to create a Clothing brand with purpose. 

The heart and soul of badas® is the people, a community of darers and dreamers who are badas® enough to unleash their originality into the world.

They are here for the dream chasers who are daring to make each day count by moving away from fear to seek those opportunities only the badas® are willing to seek.

Their Clothing represents boldness through the colours used for their prints, inspiration through their daring quotes, integrity through their story and originality through their message. 

badas® is ever evolving but the message remains the same... 

DARE to be badas® for only the badas® DARE